Tjaša Kravanja
A pixel New York street with Central Perk, a record shop, fire escape and newspaper stand

Growth,
campaigns &
things I build.

A campaign storyTimes Square
billboard
for free.Watch the story ↗
Yellow New York taxi with a project on its rooftop signWhat I doExplore my work ↓
Scroll to explore my work ↓
Featured work · 10 projects

What I do.

Four years building other people’s companies. Now making room for my own ideas, too.

01

Growth & go-to-market

GTM strategies and execution roadmaps. Acquisition, activation, retention and growth.

02

Campaigns & creative

Campaign concepts, gamified experiences, interactive prototypes and landing pages.

03

Creators & distribution

Creator and KOL activations, content ideas, community and acquisition channels.

04

Brand & user journeys

Brand positioning, creative direction, X audits and product UX improvements.

05

Teams & delivery

Coordinating social, community, KOL and developer teams. Organising project work and deliverables.

A day in my work, in my own words →

A few things
on my desk.

Live · Creator challenge

KOL Campaign Engineer
& Web3 UGC.

Run a campaign and see your score, or apply to create videos and X posts.

Try the challenge or apply →Surgence Labs campaign displayed on a Times Square billboardCampaign story

Times Square.
$0 budget.

How I got our company onto a Times Square billboard for free.

Watch the story ↗Research & systems

Finding creators
for campaigns.

Researching relevant creators and checking their fit for a campaign.

How I find creators →Browser tool · In development

Humanizer.

Work in progress. Release details to follow.

View status →In development

Dearly.

An independent business in development.

View status →Private bot project

Ambitionz.

Consolidation breakouts and trend continuation. In development.

About the project →Private bot project

Golden Goose.

Potential recovery opportunities after a pullback, with predefined entry, exit and risk rules.

About the project →In development

Web3 business.

A business I’m building. More to share when it’s ready.

View status →Writing

Notes from
the work.

Five articles on growth, launches and building.

Read the blog →
From the work

Times Square billboard
for free.

I wanted to get Surgence Labs onto a Times Square billboard. Here’s the story.

Original post on X

Notes from
the work.

All five articles →
September 2026

I canceled a launch hours before it went live.

April 2026

I built AI agents to do my job. They can’t.

Have something in mind?

Coffee chat.