tjaša kravanja
Notes from the work

Writing.

Full articles, republished from my original writing on X.

I canceled a launch hours before it went live.

Why refusing to send traffic can be a growth decision.

Nobody in Web3 is actually thinking about adoption. ↗

The infrastructure should stay behind the outcome.

I built AI agents to do my job. They can’t. ↗

Where automation helps, and where judgment still matters.

100 million downloads with zero onboarding. ↗

The product can be its own introduction.

Your strategy is worthless without someone who ships it. ↗

The distance between a plan and something that exists.